Posted on

Guidelines to Running a Successful Email Marketing Campaign

Before you are able to send bulk emails from your computer decide who you’ll be sending your newsletters to. If you have an inventory of clients or customers then you can start sending them since you are already in contact with them. Don’t forget to include the unsubscribe link. Include it in every mail newsletter, and be sure to manage opt-out requests.

What if you’re only starting your online business and don’t have a mailing list yet? Many online marketers buy email addresses or find data from them via the Internet. In my opinion, this isn’t the right choice because if you’re sending emails to people who don’t know who you are, they are likely to see your emails as spam and will click the’spam to’ within their email client. If your email newsletter gets a lot of spam complaints, this hurts the reputation of the sender and their ability to deliver. But the worst thing is that your ISP could shut your account down for sending spam emails. Additionally, you cannot be sure that the email addresses you buy are legitimate. If you get caught on a spam trap account, and be identified as spammer and come into difficulties to your ISP.

So, the best method to build an email list is to put an opt-in form on your website or blog. Your visitors will find your site and then sign up. This is what is called consent to email marketing. People permit you to email them by providing the email address of their choice. As you begin to see the number of your subscribers increasing, you can start sending bulk emails to your list.

It is now time to pick hat meets your needs best. I suggest you go with a desktop email sender program because it lets you keep your list of emails and messages in-house without uploading them to any third-party database.

Another great feature you should be looking for in email sending software is the ability to track your emails. If you’re serious about marketing via email and want to make sure you do not be tracking your email campaigns. If you don’t have a clear understanding of how your recipients react to your content, you will not be able to give them what they want or earn any money from your list.

If your bulk email software has no built-in tracking feature, then you can discover a myriad of email tracking options over the Internet and select the one that best fits your needs. Usually email tracking reports tell you who read your email, who clicked links in the message, who printed and who forwarded the message. Certain email tracking services provide you with the report regarding the email clients that your recipients use to access your email . This way, you will know which email client or web accounts you should make your email more specific to.

Do not forget to check the quality of your email newsletter prior to sending it to everyone. It’s a simple process. Make email accounts available with a free ISP like AOL, Yahoo, Hotmail, Gmail and send a copy of your email to your test email addresses [pii_email_8dd6bcefcecdc6a73ef7]. Verify if your message was delivered into an Inbox or Junk folder. If it is categorized by the junk folder, there’s something to think about. Most likely, your email contains unprofessional content, or links included in the message are from blacklisted domains or HTML code is not working. Modify and test the message until it’s delivered to the Inbox. Then send it to everyone on the list.